NORTH CONWAY, NH – Today North Conway-based tourism and hospitality leader, the Berry Companies, announced that Alec Tarberry has been promoted to President. Founder Joe Berry, who has served as President and CEO for over 47 years, will continue in the role of Chief Executive Officer. In his new role, Tarberry will oversee all company operations, including real estate, finance, marketing, resort management, and human resources. His responsibilities will be expanded to include decision-making, strategic planning, and risk management.

“I am proud to announce Alec’s promotion to President,” commented Berry. “I very much feel in recent years we have been successful based on what Alec has accomplished and growth in his stature within the company and in the Mount Washington Valley community.”

Since joining the family business in 2018, Tarberry has been promoted multiple times in recognition of the hard work, talent, and capabilities that he brought to the organization.  Alec has rapidly learned about our business and established a leadership role within the company.  In January 2022, he was promoted to Senior Vice President.

The Berry Companies are a family of businesses led by founder and CEO, Joe Berry and his senior leadership team. Collectively, the Berry Companies are a leading employer in NH’s Mount Washington Valley, providing their team members with rewarding careers, and its customers with memorable experiences.

The Berry Companies develops, owns, and manages housing, commercial buildings, and lodging in the Mt. Washington Valley, including homes, condominiums, apartments, hotel rooms, and vacation rentals. It also boasts a robust vacation ownership program that has been a leader in that industry since its inception. Its flagship resorts include Eastern Slope Inn in North Conway, NH, and Attitash Mountain Village in Bartlett, NH.

Tarberry stated, “It’s an honor to serve the Berry Companies in the role of President. I’m following in the large footsteps of Joe Berry and I will work hard to continue the tradition of community, integrity, and professionalism that this company is known for.”

Prior to Tarberry’s tenure at the Berry Companies, he held positions in Boston with Boston Realty Advisors and WS Development.  He earned his BA from Middlebury College, where he was also First Team All-American and Co-Captain of the alpine ski team. He also earned a JD/MBA from Northeastern University. He is a native of the Mt. Washington Valley and lives in the area with his wife Laura and young son Theo.

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